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At the helm of Issada Cosmetics and clinical skincare, the iconic Australian makeup and skincare company, is the highly respected expert in the medi-aesthetics and beauty industry, Deb Farnworth-Wood.


Deb, born in Kenya and raised in the UK, emigrated to Australia in 2007 and earned the reputation of a Serial entrepreneur as the founder of the Australian Skin Clinics Franchise. She grew 'ASC' to 60 clinics before selling in 2019.


In June 2020, during the covid-19 pandemic, Deb, a long-time friend of Issada Mineral Makeupfounder Fiona Neale purchased the Issada business.


With over 30 years in the health, aesthetics, and beauty industries, she brings a wealth of knowledge with a passion for excellence. Deb's philosophy is that skincare can be effective, ethical, and kind by providing high-performance products that solve problems with safe, science-driven formulas.


Issada makeup range specialises in advanced makeup, which covers the skin beautifully and treats the skin too.


In 2020 when Deb Farnworth-Wood purchased Issada, it launched its clean cosmeceutical skincare range - Issada Clinical Formula, to reinforce the Issada promise of providing safe, effective ingredients to treat and enhance the skin.

The result is complimenting skincare to nourishing makeup that feels light and smooth, offers beautiful, buildable coverage and maximum colour payoff - without compromising your skin.

Issada products are only available through Spas, Salons and Clinics, and stockists are educated to offer professional advice and expert service.

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