At the helm of Issada Cosmetics and clinical skincare, the iconic Australian makeup and skincare company, is the highly respected expert in the medi-aesthetics and beauty industry, Deb Farnworth-Wood.

 

Deb, born in Kenya and raised in the UK, emigrated to Australia in 2007 and earned the reputation of a Serial entrepreneur as the founder of the Australian Skin Clinics Franchise. She grew 'ASC' to 60 clinics before selling in 2019.

 

In June 2020, during the covid-19 pandemic, Deb, a long-time friend of Issada Mineral Makeupfounder Fiona Neale purchased the Issada business.

 

With over 30 years in the health, aesthetics, and beauty industries, she brings a wealth of knowledge with a passion for excellence. Deb's philosophy is that skincare can be effective, ethical, and kind by providing high-performance products that solve problems with safe, science-driven formulas.

 

Issada makeup range specialises in advanced makeup, which covers the skin beautifully and treats the skin too.

 

In 2020 when Deb Farnworth-Wood purchased Issada, it launched its clean cosmeceutical skincare range - Issada Clinical Formula, to reinforce the Issada promise of providing safe, effective ingredients to treat and enhance the skin.

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The result is complimenting skincare to nourishing makeup that feels light and smooth, offers beautiful, buildable coverage and maximum colour payoff - without compromising your skin.

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Issada products are only available through Spas, Salons and Clinics, and stockists are educated to offer professional advice and expert service.